Similar to mobile app push notifications, browser notifications are sent from your Web site directly to your subscribed user’s browser. One of the most useful approaches to this are browser push notifications, which allows you to reach your Web site users even after they have dropped off your site. This is because nothing beats email in terms of overall reach and scalability, and marketers are missing out on enormous opportunities when their emails lie unread by customers.īut these “unreachable” users are not a lost cause.īy combining emails with newer marketing channels that offer high performance, novel techniques, better messaging and timing optimization, marketers can encourage user engagement and recapture their lost audience. And emails will continue to be an important marketing channel for a while from now. It is apparent that users are simply ignoring or unsubscribing from what they identify as spammy or irrelevant emails. The unsubscribe rate has nearly doubled from 0.12 percent to 0.23 percent. Clicks have also decreased from 2.9 percent to 2.3 percent. Though email offers a direct and personal channel to connect with users, it has become increasingly over-saturated in recent years and, thus, less effective for marketing.ĭata from the Mailchimp Web archive for ecommerce shows that the open rate for emails has dropped from 22.2 percent to 16.73 percent in the last four years.
